Posted by Lena
As an entrepreneur you know how important customer service is. You know how important it is to be personable with your clients and customers. You like seeing them in person and talking to them, providing the personable service you are so good at.
You also would like to reach more people who may become your loyal customers.
For a while you have been thinking that being visible on Social Media and speaking about your business in front of even small audiences has a potential of bringing in more clients and growing of your business. But you just can’t bring yourself to do it.
What is holding you back? What are you waiting for? What kind of self-talk are you using that still keeps you on the sidelines?
You see other people using social media and other venues as great tools to reach out to potential customers and create loyal followings. May be you even became a follower of other business women who ventured out. You watch them, you admire them, you criticize them, you think it will be nice to do something like that, but you want it to be just right, you want it to be perfect. After all, the WHOLE WORLD is going to see you!
So you do nothing to challenge this fear of being visible on social media. Well, you write posts on FB and are learning how to use Instagram and LinkedIn and Tweeter to grow business, but you freeze in front of a camera or paralyzed by an idea of standing in front of an audience. You know you want to record a few videos or speak at a trade show or a convention, you are positive it will really help your business, nevertheless you procrastinate.
You have great ideas, but they come and go. You don’t record them to share with your potential customers. You still run your business the old way.
You want to improve your business and skills, so you read books, purchase self-study courses, attend seminars… yet the business growth you would like to see is not there.
How can you get over it? There are a few suggestions I can make: practice, practice, practice. Start by recording yourself on a smart phone over and over again. If you like the video you made– post it, if you don’t like it– erase it. You are not using film, its digital for crying out loud! If you persevered, my dear perfectionist you, and recorded about 10 of those, its time to post the best one on Social Media.If you want you can create a small FB group with only a few viewers ( your friends and family, for example), to make it an easy transition.
I want to encourage you to be visible. You have something to offer to people who would not know about you if you don’t step up and step out. You don’t need to be the world’s best kept secret.
I also was afraid in the beginning when I had to deliver a speech or a presentation. However with practice it became more familiar and less scary. I encountered similar challenges with recording videos. It was even more difficult as English is my third language. Still, I persevered. I overcame fears of being judged, having a panic attack in public, forgetting what I had to say or making a complete full of myself– just to name a few! I want to show you that you can overcome your fears as well.
Being visible is a challenge and it can be uncomfortable.
You are an entrepreneur. You are a strong and courageous woman. What is the price of you not getting out of your comfort zone and becoming a known face of your business, your brand if you wish? People are interested in what you have to offer, really. You are created in a unique and special way. Only you can do what you meant to do, use your gifts and talents to the fullest! Let them shine through your unique message.
“Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the LORD your God will be with you wherever you go.”
Joshua 1:9, NIV